Steve McDonald, Founder and President.
Growing up in a rural community in Jamaica surrounded by farmers, along with my family participating in farming, I experienced first hand what it meant, not to be able to sell your produce or livestock. A few years ago while listening to the radio in Jamaica, I heard a farmer saying that they had watermelon spoiling in the field, while the radio show host was saying that there was shortage in the capital city.
This brought back memories when my family and friends experienced those very same problems. I decided to do something to solve that problem, this gave birth to yaadmarket.com.
yaadmarket.com, is a free to-use online noticeboard if you will, where buyers can post what they have to sell, and sellers can also post what they want to buy. Both parties can connect with each other and negotiate terms.
Once yaadmarket was up and running, other Caribbean countries asked us to make yaadmarket available to them, which we did. Yaadmarket.com can now be used by all Caribbean countries.
We are using technology to eliminate produce spoiling in the field while there is a shortage in marketplace. Utilizing technology to alleviate poverty through economic and social empowerment.
